The aim of this project was to develop a corporate Identity from the scratch. It resulted a made-up company that works in the food distribution field. From the concept of a company to the packaging, everything was developed to match all the set corporate elements. Paying particular attention to the development of a signs language to be used in various applications such creation of decorative patterns.
The idea for the logo comes from the stylization of the first letter of Fudon. Fudon itself - from the sound of “Food On”.
The core design of the packaging has pop feeling and bold typography: the mountain horizon and the light blue of Hokkaido's soaring skies come together, just as the two halves of the cookie come together.
The simplicity of the Package aims to not distract from the inside quality; also it transmits the idea that perfection is equal simplicity.