Macon is a locally renowned tailor shop in my home region, which provide a wide range of clothing services, from suits to shirts, feet to head.
Their actual brand identity lack to represent the quality and passion they put into making their garments, the aim of my redesign proposal is to valorise their craftsmanship and quality.

The new design concept includes total rebranding, starting from a new logotype, defining a consistent use of the brand and the development of a pattern usable to strength the identity.

All materials belong to their owners and are used for educational and non-commercial purpose only.

Alessandro Riva | Copyright ©