Shinone Apple Farm


During my period as a Intern at COMMUNE (Sapporo, Hokkaido, Japan), I contribuited to the design of the brand identity of Shinone Apple Farm. Shinone Apple Farm is a small independent apple grower in Okhotsk, the northernmost part of Hokkaido, Japan. Okhotsk was once abundant with the Asahi apple, but now Shinone Apple Farm is one of the few remaining producers.
They are specialized in growing the Asahi apple, using only organic fertilizers and without the use of herbicides.

Asahi in Japanese means the rising sun or the morning sun, giving way to the logo: an apple sun, rising over Okhotsk. Just as the rising sun symbolizes hope for a new day, the Asahi apple gives hope to the apple producers in Okhotsk. Carefree illustrations adorn the packaging, depicting the Okhotsk region and its charm. Kraft paper communicates the rustic image of an apple farm in the country. Gold leaf adorns the packaging like shining rays of sun.



Alessandro Riva Copyright © 2021