Brush
Brush is a fictional creative team that provide supports in design, pitches and creative approaches overall to the banking and financial sector.
Based on the concept of "The Art Effect", it plays with the idea, that the world of finance and the world of creation seem very different at first glance, but are actually not so far apart: Art means taking risks, and Art also means combining things and creating something new, as it is also an art to combine finance know-how and data analytic to develop new investment strategies. It's also art to wrap a story creatively and communicate it in an emotional way; art stimulates thinking, inspires, and presents facts in new perspectives.
All of these is the Art Effect., which is the premise of the claim of Brush: —Brush your content—.
A key element of Brush’s identity it’s dual colour, Blue and White, which represents trust, simplicity and creativity, hence the core spirit of the creative studio; the gradient developed by the merge of the two colours, symbolise the meeting point of art and finance.
There are brush and brush, but none are like Brush's brush. To 'feature' their touch, where ever it's needed , the "Brush visual signs" come in action, gently manifesting the presence of the creative team.
