Metaltherm
Rebranding project for Metaltherm, an Italian company that provides quality heat treatment services for screws, bolts, and nuts. The company's old brand identity had not been updated for the past two decades and no longer reflected the quality that Metaltherm offered. The old logo appeared out of context and the colours were misleading. To better represent the company's high-quality services, I created a new logo with a revised colour scheme and modernised logotype. The new branding gave the company a more modern look and better showcased its quality services.
One of the main challenges of the project was updating the colour scheme since it had a strong meaning. In addition to the new branding, a new website was designed with a structured and tidy layout, providing a better user experience and interface design that supported the company's new branding identity.
The rebranding project helped Metaltherm better showcase its services, resulting in more successful events and industry exhibitions.